Showing posts with label marketing novels. Show all posts
Showing posts with label marketing novels. Show all posts

Sunday, January 06, 2013

The way we change


Sometimes you get such searing insights into how the world of reading, and of selling books, has changed. At Christmas a relative I visited was weeding his bookshelves, and one of the books he offered round was this 1949 Pan paperback edition he bought from a secondhand-bookshop when he was a teenager. I took it for its classic cover design, but when I got it home I could hardly believe the 'blurb' (below) on the back of this populist publication, which in its structure, language and preoccupations reads more like a (stilted) essay, and appeals to assumed biobliographic and philanthropic interests in the readership rather than to a simple desire for spills and thrills. I particularly like the opening academically-inclined salvo:
THE SAINT VERSUS SCOTLAND YARD was originally entitled The Holy Terror, but its present title was used in the American editions and is therefore now adopted to obviate confusion.
and the assurance that the author is
himself [?] deeply interested in problems of psychology and philosophy
as well as the fact that
Enthusiasts for the Saint are reminded of the Saint Club ... which, besides giving members some amusement, supports the Arbor Youth Club in a heavily blitzed East End area of London
although we are told that Charteris has 'invented new ways of selling books,' and that last, with its carefully-placed contact details,  is probably an example.


Tuesday, April 10, 2012

Gutless culture

Aditya Chakrabortty, spurred by a weekend he's just spent at a festival to celebrate the life of the Bengali artist and thinker Rabinfranath Tagore, writes an impassioned complaint about the lack of political dimension in the fiction being produced in the West today. Partly, he says, it's because 'economics and politics have been cordoned off from the rest of society: as stuff best left to the experts and careerists', an argument put forward by Zoe Williams not so long ago. More importantly he sees it as a matter of the logistics of the contemporary writing life:
'...literature too has been professionalised, so that authors now go from their creative-writing MAs to their novels to their relentless promotional work. Contemporary literary writers, it sometimes seems to me, are so tightly wedged behind their Apples that they have no time for politics.'
Personally, I'd say the problem is more radically the fact that economics is at the centre of our so-called cultural thinking, and the way this impacts on the kinds of novels that find publication and that writers are encouraged to write or discouraged from writing. And in a similar way to Chakrabortty I returned yesterday from an experience - in my case a visit to the horrendous former Stasi prison in Berlin - which left me pondering these issues, and in particular chilled by the thought that while our government wants to seize the kind of power to snoop on its citizens that was used by the Stasi, our publishing companies turn down novels for not being commercial enough - which all too often means 'too political'.