Showing posts with label Book blurbs. Show all posts
Showing posts with label Book blurbs. Show all posts

Sunday, August 24, 2008

No Point in Whispering when You Want a Shout

OK, so I looked up Blurbings.com, the service providing book blurbs (by which they seem to mean puff quotes), which has apparently caused some outrage. And thanks to Tania Hershman I found the hilarious article by Rebecca Johnson on Salon.com exposing the fact that nothing could be more potentially corrupt than the traditional way that such cover quotes are obtained.

Blurbings.com tells us:
Normally, a blurb will cost an author and/or publisher $14 - $23, which includes printing of the galleys, packaging and mailing fees. The standard 30 – 50 blurbs expected per book can range from $420 to $1,150. It is also very time consuming researching and contacting prospective authors as well as conducting follow-ups during the duration of the process.
Notice any figure missing? A fee to the poor 'blurbing' author! As Rebecca Johnson says, it's also a time-consuming business for the endorsing author, who is expected to do it for free. Once, I remember, the winning novel of a competition for which I'd been on the judging panel, which was now to be published by a small publisher, was sent off for a quote to a famous novelist well known for her left-wing feminist views. How amazed and shocked the publisher was when she wrote back that she didn't do quotes for free. But you know, in reality, it's their shock which is shocking.

Here's my own recent cringe-worthy experience, my search for a cover quote for my recent story collection. Would I ask people I knew? Would I heck! How could I live with myself (and them afterwards) otherwise? So what did I do? I sent initial queries to the agents of short story writers I didn't know personally but whose work I respected. Guess what? Back came nice polite letters from the agents telling me that their clients were fiendishly busy but wished me all the luck.

What next? OK, I would bite the bullet and ask a well-known short story writer I had met not so long ago. But I wouldn't put her on the spot by ringing her up, or suggesting the coffee we had vaguely mooted. Instead I sent her a postcard, in which I insisted (repeatedly) that she must refuse to do it if she didn't want to etc etc, she didn't even need to answer this card if she didn't want to.

Guess what? She didn't answer the card. I didn't get a quote, and yet I still may have spoilt a beautiful potential friendship...

What next? Well, there's that mega-famous author who's really close friends with some really close old friends of mine, and I've met her at their house more than once... that wouldn't be so bad, would it. I mean, it's pulling strings, but I can hardly be said to know her, and she wouldn't feel obliged to give a good quote whatever... So I email my friends and ask them what they think. Well, they'll read the stories first and decide whether to ask her. I email the stories. One of my friends reads them over a week on his train journey to work. He really likes them, he thinks his friend the mega-famous author will like them. He'll contact her and ask.

Days go by. Weeks. A month, two... I give up. (Nine months later, when the book is published, I'm at a party at his house - the mega-famous author isn't - and he tells me she never answered his query.)

Meanwhile, I have caved in completely. I have rung up my good friend who has agreed to look at the manuscript, and there I am in his kitchen on Sunday afternoon, handing it over and cringing inwardly, not nearly as sure as he seems to be that he'll like the book when he reads it... But then we're saved the embarrassment: for my publisher decides it's better he doesn't do it anyway, since he's already just provided a quote for another of her books.

I was lucky in the end. I walked into the foyer of MMU for a reading, and Livi Michael, writer of wonderful novels for adults and children - and of brilliant short stories, one of which we published in metropolitan - came sweeping across the tiles to greet me. Livi! Perhaps I could ask Livi! But does she know my work? Would she hate my work? How could I put her through the embarrassment of saying no if she didn't like it? No, I can't ask Livi!

She sees the look on my face. 'I know what you're going to ask me,' she says, 'and the answer is Yes!' Turns out she did like my work already: turns out she loved the book.

Even so, it's not the easiest thing in the world, coming up with a quote that sums up and yet does justice to a book. Wouldn't surprise me if Livi, like so many of my writer friends, has since declared herself a blurb-free zone.

And I did only manage to get one shout.

Thursday, October 26, 2006

Taking Comfort by Roger Morris

Macmillan New Writing. Cause of well documented controversy. No advances for writers, but, according to the website, books by talented new writers who 'otherwise might fail to get into print'.
A potentially dangerous statement to make, this last, you might think, but now they've made it, let's examine it via the one the Bitch has now read, Roger Morris's Taking Comfort.

Here's the blurb through which you approach the book:
It's Rob's first day in his new job. On the way into work, he sees a student throw herself under a tube train. Acting on an impulse, he picks up a file she dropped as she jumped. Over the next few days, he's witness to other disturbing events, some more serious than others. From each one he takes a 'souvenir'. As his behaviour becomes increasingly obsessive, he crosses the line between witnessing disasters and seeking them out, and events begin to spiral out of control.
Hm. Sounds a bit like a thriller and not, therefore, quite The Bitch's cup of tea, a very different sort of thing from the brilliant psychological story by the same author, The Symptoms of his Madness Were as Follows which she once published in metropolitan, her literary magazine. Though that, too, was about a man with an obsession... So let's give it a go.


The bookseller holds it up (The Bitch has had to order it) and the dustcover confirms the impression: those dun greys, those fine lines like the crosshairs of a gun's sighting, that view of the tube station similarly circled, the blood-red lights of the train intimating violence and death, that minimalist collage of what seem like mystery/thriller clues: the knife, so iconically thrillerish, pointing towards that unsettling scene, but then the stranger teabag with its cosier Agatha-Christie-type connotations. The typeface: angular and sans serif mainly, though curiously not entirely, but on the whole at odds with its message 'Taking Comfort' - though, The Bitch thinks, carrying home the black shiny Waterstone's bag, comfort is perhaps what people read thrillers for: the comfort of the familiar mode, the comfort of violence packaged and dealt with and formulated - precisely the things which make her impatient with the genre.


She gets home. She sits down. She opens the book up, and she knows straight away that this is something else. Nothing formulaic at all, but something original and exciting; it's a book which deals, yes, with the violence and the existential fear which imbue every thriller, but its real task is to question our contemporary psychological reality, and the way it does this is by attention to LANGUAGE.
Language is where this book is at. Rob, the book's main character, (like Morris himself) works in marketing. He weighs words, he knows the weight of words, and we learn to weigh them with him as the book plugs us directly into his psyche. The novel begins as Rob makes his way to his new marketing job carrying his new briefcase, a Di Beradino classic, its marketing copy running in his head:

Robust stitching and lined with a cotton material Flapover conceals triple sectioned interior pus pockets on front Size 44 x 33 x 14cm

He is a marketing man. He can appreciate the abrupt punctuation-free poetry of that copy.

He is a marketing man. A phrase which recurs, a litany inside Rob's head, like other phrases, and phrases in the heads of other characters, replicating the psychology by which we maintain our tenuous hold on reality, and our sense of safety. The Bitch appreciates the poetry of this prose.

Furthermore, the novel is concerned with the way in which, in our commercial yet post 9/11 world we assuage our existential dread with objects:
In his hand, you have to imagine how it feels, the Di Beradino classic briefcase... The whole focus of his being is in the grip of his hand around that hard leather handle, in the way the seam stubs into the underbellies of his fingers, in the swing of the handle in its sold brass satin finished fittings. In the sense he has of its contents and how they influence the swing and how that swing uplifts him.
This is how we 'take comfort', how all of the novel's characters take comfort, pinning their fears and desires on certain objects - Rob's wife Julia on her particular brand of cooking knife, the Sabatier Au Carbone 8 inch Carbon Steel Chef's Knife (the knife on the dustcover), the receptionist on her Twirl mug - their psyches/identities and the objects becoming intertwined. And the form of the book replicates this perfectly, each short chapter being named for a branded object, and each moving forward the action through a character's relationship with that object.

It is Rob's intimate understanding of all this, as a marketing man, which sets him on the obsessive object-collecting course which will lead towards terror...

And as the Bitch is reading, she becomes aware of her own implication in these things. She remembers how she felt about the shiny black Waterstone's bag as she brought the book home. How she loves those bags, their glossiness, the depth of their blackness, the way they slip on the surface of the books inside them, and the freight of memory they carry, all those author readings when Robert Topping was at Manchester Waterstone's...

And the hardback book now in her hand. Taking Comfort. There's a lovely weight to it, solid without being heavy, it kind of anchors comfortably in her hand. And the cover, a matt ground with the picture and objects picked out in a shiny texture, and the dustcover very nice substantial paper, weighted in place around the contours of the book, with a comforting silky feel to the touch. The flyleaf a classy heavy paper in navy. In fact, the book is beautifully bound, just like books used to be, and the creamy paper is more than satisfying to turn and of a texture which makes the print easy to read. And there's a dark-blue ribbon marker which The Bitch can't help sometimes handling, and at its end a ridge of glue to stop it unravelling, a little nub which is somehow satisfying to rub across the cushion of your thumb. As an object this book is a beautiful thing, freighted, weighted, with this meaning: that this novel has been published with thought and care - is it too much to say even with love? - by people who understand it and want to do it justice, and have thought about how to carry its meanings in a concrete dimension.

And then The Bitch begins to notice imperfections which, freighted with this meaning, are touching, almost moving: on page 23 of her copy a small portion of the print is smudged, which makes her think of the guys at the printer's working on this book - all the work that has gone into this book! - and the care which has meant that there are no other smudges; and then she comes upon a pair of pages which have creased, ever so slightly, in the folding process, and the even fainter imprints of those creases on the adjoining pages, and she thinks of the people working those folding machines, and of the fact that however mechanised the printing process nowadays, it's still such a searingly human endeavour...

Yet none of this distracts her from the words of the novel; strangely, but not so strangely, the novel and these thoughts enhance each other. And as she reads compulsively on - this is a book The Bitch can't put down - and the events, as the blurb promised, spiral, she finds that she is fingering the final pages, and maybe she wouldn't have noticed she was doing it but for the fact that she finds these pages won't open at the bottom, they're not properly cut. And it even occurs to The Bitch that this could be a deliberate marketing ploy, but whether or not it is, it adds to her sense of excitement, as well as flooding her with thoughts of former times when the pages of books, routinely, had to be cut, and in a very concrete way this places this book, so supremely about our contemporary existence, in the tradition of great writing in which it belongs.

So. This is a book which opens up your perceptions, challenges your assumptions and makes you think about language. Does this mean, as Macmillan say, that 'it might otherwise have failed to get into print'? Well, if The Bitch's own experience as a writer is anything to go by, she thinks, yes, probably. It is clearly the thriller aspect of the book, though, which Macmillan have decided to stress in the marketing, and as I said in an earlier post, with the right marketing you can sell anything. I hope I'm right, because this book deserves to be read, and people deserve the chance to read it.

Sunday, July 02, 2006

Robert McCrum at it Again

In today's Observer McCrum pokes fun at book blurbs, and yes, they are damned annoying and we may as well ignore them, but I'm not sure that that's what McCrum is really saying. If it sounds like baloney, he says, it probably is baloney. 'A dark allegory about empathy, nuclear power and contemporary feminism' is not for us. And: ...that lit-crit jargon that says everything and nothing: 'ironic' (up itself) ... 'surreal' (no plot), 'humane' (unbelievably boring). Indeed, McCrum appears to be taking all too much notice, and in the process some of his prejudices are showing.