Wednesday, July 30, 2008

Dressed to Kill the Market?

A year ago we were commenting on the tendency of publishers to 'brand' 'chicklit' novels with outrageously similar covers. Now Diane Shipley writes of an even more troubling move: having established that 'chicklit' books are the hot sellers, publishers are now dressing up very different novels to look like them. Shipley comments:
I hope publishers will soon realise that their tactic isn't working and could, in fact, backfire badly. If all book covers look the same, then none stand out. And if we know that how a book looks is no indication of its content, we might just become so dispirited that we bypass the bookstore and rent a DVD instead.
Indeed, Suzanabrams, commenting on Shipley's post, says that she has been avoiding this apparent influx of the genre into the bookshops, unaware of this new practice.
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