Wednesday, September 29, 2010

Richard and Judy, the Expensive Couple

The new costs of entering prizes, and now the new costs of a Richard and Judy recommendation:

I've now been brought the paper copy of the article by Tom Baldwin in Saturday's Times about the the new Richard and Judy book club (which I wasn't prepared to pay to see online). The article is occasioned by a complaint lodged with the Advertising Standards Authority over TV commercials linking the new book club - which the Times says it has discovered requires a payment to W H Smith of £25,000 for a recommendation - with the earlier Channel 4 book club which producer Amanda Ross says never asked for money. Ross is quoted as saying: 'In the past we have certainly picked publishers who could not afford £25,000 or anything like that.' Commitment to the £25,000 fee and to supplying chosen books to W H Smith at a 'substantial discount' as well as paying 'a further 50p for every sale at one of its stores' are conditions of inclusion on the R & J list. A spokeswoman for W H Smith is quoted as saying: 'This is a standard arrangement.'

Yes, I guess that sadly now it is, and it won't surprise me if the standard of the R & J list plummets...
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