Friday, August 13, 2010

The New Conundrum for Authors

At the moment this blog feels like a house plant that's not being watered while I'm off on my travels. Well, here I am popping back home from the geographies of my novel to give it a quick splash - inspired by a relevant article in the Guardian today.

Ray Conolly writes about the fact that he is publishing his latest novel, The Sandman, in serial form online and for free, although it will be possible in the meantime to buy a download of the entire manuscript, and later a printed form will be available from Amazon. His enthusiasm is catching, and his argument that publishing is changing in such a way that, contrary to predictions, the web is returning power to authors, seems persuasive.

I wonder, though. Power always comes with responsibility, and in this case the responsibility for marketing. Connolly talks about the fact that there will be Facebook and Twitter links (not to mention the ipod audio version he'll be preparing). And we all know how much time Facebook and Twitter can take up... One can't help asking the question: where will he get the time to write his next book? It's not only my blogs that have been suffering recently from the fact that my novel has been absorbing all my time, attention and creativity, but my Facebook and Twitter accounts via which I should be doing the marketing for my published books, necessarily required by my small publisher.

The old (new) conundrum, eh?
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