Sunday, October 18, 2009

Robert McCrum Tells it Like it Is

A friend of McCrum's has, like so many of us, fallen foul of the current situation in which
new fiction by unknown writers, the lifeblood of the business, is being scrutinised by people who have neither appetite for, nor understanding of, originality.
He says what I have been saying for years about the errors of contemporary publishing marketing philosophy:
Here, as in Hollywood, [from the nineties] the cry was: "Give us books that look like other successful books"... Original books are, by definition, not like others. They must be selected by experienced readers (aka editors).
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