Friday, May 29, 2009

Bookshops take up Just One Book Campaign

Latest news in the Salt Just One book campaign from the Bookseller blog:
Chris will be on BBC2 "Newsnight" tonight (29th May). Foyles will shortly be running a benefit to help raise funds for Salt for the summer. Bookshops around the country are putting on displays of Salt's latest titles. http://www.saltpublishing.com.
The bookseller quotes Chris:
Over the past five days we've taken close on 1,000 direct orders and generated over £20,000 of sales: trade sales have tripled. For a little family business like ours this has been humbling and exhausting. No one likes being on the brink, now we've stepped back a few paces. We're not out of danger, but we've seen that linking a viral campaign to drive sales to bookshops and our own website can have dramatic effects. People are saving us one book at a time.
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