Wednesday, November 05, 2008

Why the Loss of Ross Matters

Scott Pack and Danuta Kean point out that the loss of the Jonathan Ross show means the loss of the main publicity opportunity for celeb Christmas books, and that their sales will suffer. Danuta spells out why this matters for less commercial books:
...the celebs scheduled for Ross will be hustled to the next shows in line – BBC’s One Show, Paul O’Grady, Graham Norton and Alan Titchmarsh. In turn the B List celebs previously scheduled for these shows will be bumped down to the next level and down and down they all go
until even the local radio stations will no longer be open to such books.
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