Some time ago, someone saw that trend and turned it into a demographic. Fortunes were made but something crucial was lost. We have already ghettoised teenagers' tastes in music, in clothes and - God forgive us - in food. Can't we at least let them share our reading? Is there anything more depressing than the sight of a "young adult" bookshelf in the corner of the shop. It's the literary equivalent of the "kids' menu" - something that says "please don't bother the grown-ups". If To Kill a Mockingbird were published today, that's where it would be placed, among the chicken nuggets.Exactly: books are for stretching you, growing you, educating you - for adults, too, which is why I've always questioned any publishing marketing philosophy based on the notion of simply catering for an already established need, of which the proposed age-banding is just the latest form. Simon Juden, chief exec of the Publishers Association is being disingenuous when he argues for it as a philanthropic gesture towards children and their parents: 'We don't want a child not to be bought a book as a present because the adult doesn't know where to start'; and it is depressing that critics of the 'No to Age-banding' campaign on the Guardian books blog appear to have swallowed this wholesale and in their clamorous endorsement of such 'help' for parents have revealed a regrettably blinkered - if not I'm-alright-Jack - view of the matter of children and reading:
This is not just a question of taste. It seems to me that the real purpose of stories and reading is to take you out of yourself and put you somewhere else. Anything that is made to be sold to a particular demographic, however, will always end up reflecting the superficial concerns of that demographic.
In another comments thread on a post by Michael Rosen on what might be done to encourage the enjoyment of reading, commenters repeat the view that it's the parents' responsibility to teach children reading, not the government (and this is why age-banding is such a good thing: to help parents in this task). Well, I don't know which world these people are living in, but in the one I taught in for several years and in which my partner still works as an educational psychologist, there's a whole population of kids out there who don't and/or can't read because their parents don't or can't read and in some cases, particularly with boys, actively discourage reading as effete and middle-class. There's a very thoughtful post over at Juxtabook (recommended by one of the Guardian commenters) which I too would recommend to you as a wholly accurate and moving depiction of the relationship such children have with books, but I disagree with his conclusion that age banding would be useful to their parents. In my view it's about as useful and attractive to them as fags to non-smokers, because they simply won't be going into bookshops in the first place. And Simon Juden of course knows this last - it's the already book-oriented classes (and the publishers' golden goose) which age banding is targeting.
And as for those children's-book buying middle classes: do Simon Juden etc really think that aunties going into the bookshop to buy presents for Christmas and birthdays constitute the main bulk of the children's book market? And not those kids let loose in the children's departments on Saturday afternoons seeing and grabbing and ignoring or influencing the adult choices (and dropping like hot bricks anything labelled with an age range other than the ones they'd like to be identified with, which might well not include their own)?