But since the Bitch does indeed always endeavour to be impartial, she will begin by agreeing with A Stevens that it has to be a good thing that lit-blogging has become such a force that publishers - as these authors are - are embracing it. It's just... well, you know the Bitch, bitchily suspicious as ever: she can't help seeing those little flies in the ointment. Like the spirit and the motives with which they are embracing it.
Of course it's only sensible for publishers to recognize the explosion of blog book-reviewing as a whole new potential marketing opportunity - it is after all their job to look out for marketing opportunities - and I should say right away that there is a genuine air of enthusiasm about this book which goes way beyond such simple pragmatism: you feel that the authors really do like the blogs they recommend.
Let's look again at some of that early chapter in which the authors discuss 'the online persona' and the names of blogs/bloggers.
Ms Baroque in Hackney suggests a perky, fun and modern if slightly flamboyant type of girl... it's clear she has a positive outlook on life and this welcome air of enthusiasm pervades all the postings on her blog ... Bookfox is another sassy-sounding young woman whose wit and cunning might just match up to her name.Well, me, if I hadn't immediately detected in that title, 'Baroque in Hackney', a certain oxymoronic irony, I should never have clicked on and discovered precisely what I had hoped for: an incisive and sometimes politically angry mind amidst her love of beautiful things and her extremely fine prose - an aspect of her blog which I love most and find the authors skip over. And here they are on others:
There are some names which just don't sound appealing... Bibliophile Bullpen 'The Whiff of Old Books With Your Coffee' does little for the appetite. Calling yourself Checkhov's Mistress online doesn't exactly set a person up as a barrel of fun...That phrase 'barrel of fun' and the earlier, describing Ms Baroque's 'welcome air of enthusiasm', are key, I think. For what publisher wouldn't want their books discussed on an instantly attractive and amenable platform? And this is how the book concludes: There has to be a way of encouraging the reading of books which is more democratic, fair and not full of intellectual concerns that put people off (My bolds). Democracy and fairness are set up in opposition to the intellectual - thus unwittingly endorsing the view of those critical of litblogs - and it is not intellectual engagement for which blogs should be valued, it seems.
The authors aren't unaware that bloggers are suspicious of publishers trying to co-opt their independent enthusiasm for marketing purposes: they quote a post by Susan Hill in which she wags her finger at any publishers getting hold of that notion. But in the very same post Susan says this: If we like [books] we say so. If we don't we ignore them, which in itself is amenable to publishers. Who when trying to sell books wouldn't embrace a platform where you could be sure not to get a negative press? And there's a chapter on publisher-led virtual book tours (around blogs) for which the authors show undiluted enthusiasm.
Well, I guess I've bucked the trend, then, by being critical here, and I may as well add a few more caveats. This book has clearly been brought out quickly, which may account for the typos and a more than occasional lack of clarity resulting from the chatty tone. This casual tone is intended I suspect to reflect the flavour of blogs, but if so does them no favours with such nonsensical sentences as this: It's difficult to imagine readers in their thousands rushing for the next instalment of Today in Literature or Reading Experience; though I'm sure they do.
The book may have been rushed out, but it's inevitably out of date already: the web moves faster than printing. Struggling Author, for instance, is listed as a bookseller blogger, but it's a long time now since Marie Phillips was a bookseller, and a while since her blog went private and became unavailable to the public. There's no index, which is a real irritation - if there's one thing a book can do better than a blog it's provide an index. Which leads me to my most fundamental question: what or who is this book for? Isn't the best place to find out about blogs the, er... blogosphere? The authors say that they want to capture a moment in blogging, that the book is a 'book blog keepsake.' But then it's only their moment: disarmingly they admit that the book blog sites that we refer to throughout this book are often written by people we know in the trade and have met at the many social events we attend.
Well, if we're going to bloggingly admit our interests, I'd just like to say I'm really tickled that they have chosen a cover showing three books by Adele Geras, because she happens to be my friend!!